SEO Specialist

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SEO Specialist

Tiqets is an award-winning tech scale-up headquartered in the Netherlands. We are hiring a SEO Specialist to join our mission to bring the world more ways to culture!

Full-time · Amsterdam

Who are we?

We are revolutionizing the way people buy tickets to unforgettable experiences at the best destinations all over the world. Our technology makes planning easy for thousands of travelers to find all the experiences they don't want to miss during their trip (museums, zoos, theme parks, and more), so they can book all their tickets in one place.

We are an international company committed to making culture accessible to our customers and our employees. We embed diversity, equity, and inclusion into our company fiber organically.

These values are promoted from the inside out and we strive to represent and honor differences in gender, race, religion, and sexual orientation in our company culture, our content, and our product.

Our values

  • We are remarkable: Have fun, be creative, and celebrate great moments!

  • We are accessible: Communicate honestly and support each other

  • We are adaptable: Learn, adapt, and pivot. That's who we are!

Life at Tiqets

What you will do

Tiqets is looking for an SEO Specialist to join our Consumer Traffic department in Amsterdam.

An SEO Specialist at Tiqets is responsible to test, improve & report on the SEO strategy and performance from both content and technical perspective.

You will be responsible for developing strategies and tactics to scale our SEO efforts, identifying and acting on opportunities that contribute to the team's success. The various objectives are to drive organic traffic growth by attracting customers through the power of search engine optimization (SEO) for our various landing pages selling tickets to museums and attractions around the world through content and by enhancing our website's technical infrastructure to improve search engine visibility and user experience. You will be involved in building a consistent content strategy, while collaborating with the content production, merchandising, marketing, and product teams.

Responsibilities

  • Conduct thorough research & provide input to maximise returns for Tiqets through content & technical SEO improvements

  • Work cross-functionally with our Product, Marketing, and Content Production teams to coordinate and drive improvements through content & technical SEO initiatives

  • Build and own the SEO content strategy for Tiqets across web, app and blog, conduct content audits to identify gaps, opportunities for improvement, and content consolidation or pruning

  • Own and manage the Tiqets blog content & monetisation strategy, the CMS tool, content briefs & calendars while working closely with the Content Production team to implement the strategy

  • Collaborate with the Content Production team and the Design team to create SEO-friendly content that engages users and ranks well by enhancing content structure and readability

  • Test and establish guidelines for the different on-page SEO content sections like meta content, FAQs, long form content. Identifying opportunities & defining what to write with organic growth / SEO being the main goal

  • Own and drive technical SEO improvements by conducting regular technical audits for site performance, speed optimization, mobile friendliness, indexability, and, maintaining the sitemaps etc

  • Drive strategy & implementation on key technical SEO topics like structured markup data to enhance search results with rich snippets, and other initiatives like canonicalization & interlinking

  • Analyse & report on key performance metrics for the different SEO content & technical improvement initiatives like rankings & page performance using various analytics tools

Requirements

  • Fluent English, both written and spoken

  • 2+ years of SEO, content marketing, or similar experience

  • Experience with SEO execution, tools, and reporting

  • Detail-oriented and passionate about quality; typos are your natural enemy

  • Strong project manager who can work cross-functionally

  • Proficiency with WordPress, CMS tools, and Google Docs preferred

  • Exceptional writing, editing, and communication skills. You live and breathe great content and can translate editorial briefs into sparkling and attractive copy

  • Strong data analysis skills, able to use tools to make informed decisions about tasks

  • Available 5 days per week, living in or around Amsterdam preferably 

Perks & Benefits at Tiqets

  • Energetic, international work environment

  • Bright, welcoming office located in the centre of Amsterdam

  • Tiqets learning academy: skill lab, group & individual learning

  • Annual company getaway to undisclosed location

  • Visa Sponsorship if applicable

  • Daily fresh lunch buffet provided by Join Programs

  • Sports activities: free gym, running sessions, boot-camp, football, climbing and more

  • Fun, sociable company events in and out of the office

  • 20% employee discount code to explore great museums/venues worldwide

  • Pension contribution and travel compensation

  • Mental health support through our partnership with OpenUp

Meet the team

The Consumer Traffic department at Tiqets is a team focussing on growing the B2C business by enhancing online visibility and traffic. The team specialise in various aspects of digital marketing, including paid advertising on search engines, social media, and other travel platforms, as well as driving free & organic traffic through SEO on search engines and other initiatives. The team’s full stack approach involves developing and executing comprehensive strategies to increase Tiqets' online visibility across channels, attracting both paid and organic traffic. We stay updated on the evolving digital landscape, set objectives, manage resources, and promote an innovative team culture. The primary responsibilities include managing the various marketing channels, data analysis, tracking KPIs, conducting A/B tests, and offering data-driven recommendations to measure the effectiveness of our digital marketing efforts.